Photograph of Gracie Cox
Monday, the 21st of June, by Gracie Cox

Diversity in the Beauty Industry – The Foundation Edit

We’re all aware that finding your perfect foundation shade can be a tricky one, but what brands are really representing us all?

We’re all aware that finding your perfect foundation shade can be a tricky one, but what brands are really representing us all? After years of the beauty industry slacking when it comes to diversity and producing products for everyone, there are finally some brands who are catching our attention with their extensive range of shades. Though this should be what is expected from every beauty brand, not all have followed suit yet, so if you’re struggling to find your true match it might be worth checking these brands out.

#1 Fenty Beauty

Pro Filt’r Hydrating Foundation

£27.00

Of course, at number one, is the infamous Fenty Beauty created by our muse, Rihanna. She completely broke the internet with her launch back in 2017, and every day we are reminded why she did exactly that. This foundation comes in 50 shades, so you are guaranteed to find your match here. It’s perfect for all skin types and leaves you with a flawless dewy finish.

#2 Pat McGrath

Skin Fetish: Sublime Perfection Foundation

£61.00

If you haven’t heard of Pat McGrath, then you need to get to know. She is one of the most influential makeup artists who has created a stunning high-end brand with incredible products. Although her products are on the pricier side, they are tested to perfection, and you will be shocked by the quality. If you have the money to splash, her Skin Fetish foundation is definitely worth a shot.

#3 Anastasia Beverly Hills

Luminous Foundation

£36.00

Anastasia Beverly Hills also has an incredible range of 50 shades in their luminous foundations, so you’ll definitely be able to find a match here. They’re perfect for all skin types and creates the most gorgeous glow. If you’re looking for that fresh model-type base that feels completely weightless, then this is the one for you.

#4 Urban Decay

Stay Naked Foundation

£31.00

Lastly, Urban Decay’s Stay Naked Foundation. They have also designed a lineup of 50 shades with nine shade intensities, three master tones, and seven undertones to dial in your precise colour match. It is a waterproof foundation which lasts all day long, minimises the appearance of pores and is also vegan, what more could you want?!

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