Applying makeup to male clients can be similar to female clients, but there are some tips to tailor the application for the best natural results.
Men who don’t wear makeup regularly may not know that their skin is sensitive to certain products, always ask your client before starting any treatment if they have any known allergies or sensitivities and adapt the makeup accordingly. Talk them through what it may feel like to have a reaction and to inform yourself or another artist close by if anything starts to feel hot, burning, or itchy.
While prepping the skin, don’t use cotton pads or wipes even if they are clean-shaven, as there is no guarantee that the skin is completely smooth, and small pieces of cotton can catch on their facial hair particularly around the jaw and upper lip. This might not be very noticeable in person yet in a HD photograph this could be obvious, and result in a poor image and a lot of editing later!
Often male clients or models are meant to look perfect yet not look like they are wearing any makeup at all. The best way to do this is with spot concealing. Using a concealer the same colour as their skin tone is important, as you do not want to highlight the spot or area. It is exceedingly rare to need to apply a full face of foundation on a male model, but if they do need a light coverage a powder foundation is a better choice, also applied in the same tone as the model’s skin.
Perhaps your male model’s brows are a bit unruly and need a little taming, in this case, a clear brow gel is best unless they have some serious gaps. Using a clear gel means that they can be held in place, yet will still have a natural look. This also goes for mascara; clear options are available but also natural brown coloured mascara may be an option to make their eyes stand out without looking overly feminine. This works well on men with very light-coloured eyelashes.
Just because it is a male model does not mean you can’t experiment and create colourful and bold looks, as long as it fits with your vision or your clients’ vision there is no harm in showing your creative side. The best thing about makeup is you can take it off and start again, so have fun!